Viltrox at Cine Gear Expo LA 2025: A Groundbreaking Showcase of Next-Gen Cine Optics

"Unveiling Innovation: Lighting the Path for Cinematic Storytelling"

Written on June 12th, 2025 – Viltrox Team

Cine Gear Expo LA 2025 has wrapped up with resounding success, marking a milestone for Viltrox as we unveiled our most advanced cinematic lens lineup to date. From the powerful new LUNA Zoom Series to the elegant EPIC Anamorphic Primes, filmmakers and cinematographers from around the world gathered at Universal Studios to explore cutting-edge optics designed to elevate storytelling to cinematic artistry.

June 6–7, 2025

A Cinematic Revolution: Why Cine Gear Expo LA 2025 Mattered

Cine Gear Expo LA remains one of the most influential annual events for the film and video production industry, attracting creators who demand the highest caliber of tools to realize their visions. Viltrox’s presence at this event underscored our commitment to pushing optical innovation, providing lenses tailored to meet the complex demands of modern filmmaking — from indie storytellers to major studio productions. 

 

Attendees chose Cine Gear Expo LA to experience hands-on demonstrations of lenses that combine impeccable image quality, robust engineering, and versatile features designed for full-frame and large-format cameras. The event was more than a product showcase; it was a celebration of creativity, precision, and collaboration in cinematic technology. 

In Focus: Industry Experts and Viltrox Ambassadors Share Their Vision

We were honored to host renowned cinematographers and Viltrox ambassadors who shared their expertise during live demos and Q&A sessions. Their professional insights illuminated how Viltrox’s new lenses enhance visual storytelling with unmatched optical performance and ergonomic design. Attendees gained firsthand knowledge from seasoned pros on mastering techniques such as macro anamorphic shooting and ultra-telephoto composition, enriching the workshop experience and fostering deeper connections within the creative community. 

Engaged Fans and Creators: Interactive Experiences and Exclusive Giveaways

The Cine Gear Expo LA crowd was vibrant, curious, and eager to engage with Viltrox’s latest innovations. Many participants tried out the lenses themselves, capturing stunning test shots that demonstrated the unique character and clarity of the new optics. 

 

Fans also enjoyed exclusive giveaways and photo opportunities with our expert team, creating memorable moments that extended beyond the show floor. The energy and enthusiasm of the community were palpable, making the event a truly collaborative celebration of cinematic passion. 

Showcasing Excellence: The Viltrox LUNA Zoom Series and EPIC Anamorphic Primes

LUNA Zoom Series — Redefining Versatility with Precision Zooms

The launch of the LUNA Series stole the spotlight with two revolutionary 10× cine zoom lenses: the LUNA 30–300mm T4.0 PL and the LUNA 42–420mm T5.6 LPL. Engineered for full-frame and large-format applications, these zooms deliver impeccable parfocal precision, edge-to-edge sharpness, and minimized focus breathing — essential qualities for demanding multi-rig and 8K productions. 

 

Both models feature rear-mounted modular magnetic filter systems, allowing fast and flexible on-set filtration. The LUNA 42-420mm’s LPL mount ensures compatibility with top-tier cinema cameras like the ARRI Alexa 65, providing rock-solid stability even at ultra-telephoto focal lengths. 

EPIC Series — Expanding Creative Horizons with New Anamorphic Primes

Completing the EPIC anamorphic set, the newly introduced EPIC 65mm T2.8 Macro 1.33× PL and EPIC 135mm T2.4 1.33× PL lenses offer filmmakers new dimensions of visual storytelling. The 65mm Macro lens delivers crisp close-up imagery with smooth bokeh, while the 135mm telephoto prime impresses with bold compression and subject isolation. 

 

Both lenses maintain consistent color science and gear positioning across the lineup, wrapped in a sleek Moonlight White finish, designed for seamless integration into professional cine workflows. 

Award-Winning EPIC Series Cine Lenses: IF Design Award 2025 

Another major highlight of Cine Gear Expo LA 2025 was our EPIC Series Cine Lenses, proudly recognized with the IF Design Award 2025. These lenses are engineered for cinematic precision, offering unparalleled optical clarity, minimal aberrations, and robust build quality that stand up to the challenges of high-end production environments. With an ergonomic design that prioritizes both aesthetic appeal and functional performance, the EPIC Series sets a new benchmark for cine lenses—empowering filmmakers to achieve extraordinary visual storytelling.

Looking Ahead: Continuing the Journey of Optical Excellence

As Cine Gear Expo LA 2025 concludes, Viltrox remains energized and inspired by the incredible community of creatives who share our passion for pushing visual boundaries. Our newest Cine lens innovations set a new standard for precision, versatility, and cinematic storytelling. 

 

We look forward to bringing these cutting-edge tools to more filmmakers worldwide and supporting their creative visions with unwavering commitment. Stay tuned for upcoming workshops, tutorials, and product launches as we continue to innovate at the intersection of technology and artistry. 

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