Viltrox at BILD Expo 2025: Thank You, NYC!

A Dynamic Two Days at the Heart of Photography

Written on June 25th, 2025 – Viltrox Team

The BILD Expo 2025, hosted by B&H at New York’s iconic Javits Center, has officially wrapped — and what a fantastic ride it was! Over two bustling days (June 17–18), the Viltrox booth (No. 438) was packed with energy, conversations, and hands-on experiences, as photographers and filmmakers of all levels explored our latest lens innovations. 

 

From industry professionals to passionate hobbyists, thousands stopped by to test gear, join giveaways, and connect with the Viltrox team. The response was overwhelming — and we couldn’t be more grateful.

June 17–18, 2025

A Hub of Creativity, Connection, and Innovation

More than just a gear showcase, BILD Expo represents a rare convergence of industry minds, passionate creators, and the brands shaping the future of visual storytelling. Hosted by B&H in the heart of New York City, the expo is a platform where ideas are exchanged, trends are born, and the creative community thrives — all under one roof. 

 

From exclusive product launches and hands-on demos to educational sessions and panel discussions, BILD isn't just about what's new — it's about what's next. For Viltrox, it was an opportunity to connect directly with our audience, hear your stories, and introduce tools built to empower your vision. 

Learning from the Best: Inspiration on Every Stage

At BILD 2025, knowledge took center stage. Over 140 acclaimed photographers, filmmakers, and educators shared their insights during keynote talks, masterclasses, and live demonstrations. From lighting setups to creative workflows, the event offered invaluable guidance to creators at every level.

 

Viltrox creators also joined the conversation, offering real-world perspectives on using our lenses in diverse shooting environments. Whether you were seeking tips on cinematic lensing or curious about building a personal brand in today’s visual economy, the expo delivered fresh insights and practical takeaways — sparking creativity that goes far beyond the show floor. 

Moments That Matter: Celebrating Our Lucky Winners!

One of the highlights of BILD Expo 2025 was sharing the joy of giving back to our amazing community. Our Viltrox Giveaway drew incredible participation — and we were thrilled to meet the lucky winners in person right at our booth! 

 

From the powerful AF 85mm F1.4 Pro FE to the versatile Air Series primes and the stylish Vintage Z1 Flash, each prize found a deserving new home. 

 

We’re honored to see these tools go to passionate creators who inspire us every day. 

📸 Swipe below to check out the smiles, the gear, and the unforgettable #BildMoment as we captured it together! 

What We Showcased

New & Popular Products On Display

Visitors got hands-on time with some of our most exciting lenses across Sony, Nikon, Fuji, and even PL-mount systems, including: 

Our team and creator partner @iam_separk were on-site helping attendees discover the perfect focal length for their style — from ultra-wide street shooters to telephoto storytellers. 

LUNA Series — Unleashing Epic Telephoto Versatility with the LUNA 42-420mm T5.6 ZOOM 10X LPL

Viltrox’s new LUNA 42-420mm T5.6 ZOOM 10X LPL lens redefines long-range cinematography with its unmatched focal-span and rock-solid reliability. Covering an expansive 42mm to 420mm range on full-frame and large-format cameras, this lens delivers consistent T5.6 light transmission, edge-to-edge sharpness, and minimal focus breathing—even at extreme telephoto distances. The native LPL mount and robust locking mechanism ensure seamless integration on high-end cine rigs like ARRI ALEXA 65, while the floating optical groups and advanced nano-coating guarantee uniform image integrity and flare resistance across every frame. For filmmakers who demand fluid multi-perspective storytelling without swapping glass, the LUNA 42–420mm is the ultimate single-lens solution.

Award-Winning EPIC Series Cine Lenses: IF Design Award 2025 

Another major highlight of BILD Expo 2025 was our EPIC Series Cine Lenses, proudly recognized with the IF Design Award 2025. These lenses are engineered for cinematic precision, offering unparalleled optical clarity, minimal aberrations, and robust build quality that stand up to the challenges of high-end production environments. With an ergonomic design that prioritizes both aesthetic appeal and functional performance, the EPIC Series sets a new benchmark for cine lenses—empowering filmmakers to achieve extraordinary visual storytelling.

Until Next Time, New York 

From meaningful conversations to gear demos and joyful moments with our community, BILD Expo 2025 was unforgettable. Thank you to everyone who visited Booth 438 — your feedback, energy, and enthusiasm drive us forward. 

 

Stay tuned for more innovations coming soon, and don’t forget to follow @viltrox.usa and @viltrox.flash for upcoming announcements, giveaways, and events! 

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