Innovative Optical Excellence

Viltrox Shines at IMI Show with Groundbreaking New Products

Written on March 21st, 2025 - Viltrox Team

From March 6th to 9th, 2025, Viltrox made a powerful impression at the IMI Show in BITEC Hall EH100, Bangkok. Showcasing a lineup of cutting-edge optical products, including our highly anticipated new releases and the well-loved Air system, we reaffirmed our commitment to delivering high-performance, lightweight imaging solutions. This milestone event highlighted our dedication to pushing the boundaries of optical innovation and enhancing creative possibilities for photographers and videographers alike.

March 6–9, 2025

Viltrox's Bangkok Triumph: Redefining Imaging Excellence

This year, Viltrox made a significant impact at Bangkok's BITEC Hall EH100 (Booth 1S-04) during the IMI Show, presenting an immersive display of cutting-edge optical technology and innovative design under the theme "Innovation Without Limits."

1. IMI Show: A Global Hub for Imaging Innovation

The IMI Show (Image Motion Innovation Show) stands as a premier international platform for cutting-edge imaging and media production solutions. Bringing together top-tier brands from around the world, the event highlights breakthrough technologies that enhance both photography and videography. With extensive regional media coverage, the show amplifies brand visibility in Southeast Asia, offering users and business owners a valuable opportunity to explore the latest industry advancements. From groundbreaking optical engineering to state-of-the-art imaging solutions, IMI serves as a dynamic space for creativity, collaboration, and technological evolution.

2. Viltrox in Bangkok: Immersive Interaction and Cutting-Edge Imaging

As a key participant at the IMI Show, Viltrox engaged audiences at booth 1S-04 with our latest innovations. We hosted live workshops led by professional photographer @directedbysean and featured renowned model @mookipearl for interactive demonstrations. Visitors had the chance to experience our advanced image calibration, autofocus, and real-time optimization technologies, offering an exclusive opportunity to explore the future of imaging technology firsthand.

3. Unreleased Product Launch: Get a First Look at Our Next-Generation Innovations

At the event, Viltrox unveiled an impressive lineup of unreleased products, showcasing our leadership in optical innovation:

 

       ·AF 135mm F1.8 LAB Z: Boasts exceptional optical design for stunning portrait and long-range photography, capturing intricate details flawlessly. 

       ·AF 35mm F1.2 LAB FE: Developed with advanced optical engineering and LAB craftsmanship for crystal-clear imaging and accurate color reproduction. 

      · AF 50mm F2.0 Air FE & AF 50mm F2.0 Air Z: Ideal for street and everyday photography, these lenses deliver smooth, precise focusing with AI-assisted adjustments. 

      · AF 85mm F1.7 Pro FE: Engineered for professional photographers, this lens excels in low-light conditions, ensuring sharp focus and rich detail. 

      · Vintage Z1 Flash: Combines a retro aesthetic with modern technology, adding a unique artistic flair to your creative projects. 

 

These groundbreaking products not only reflect Viltrox’s cutting-edge optical technology but also embody our vision for an enhanced imaging future through innovation.

Air Series Products: Lightweight, High-Performance Imaging Redefined

Our Air series products are celebrated for their smart, lightweight design and exceptional imaging capabilities. Engineered for portability without compromise, these products let you capture stunning details wherever inspiration strikes. Enjoy:
  • Lightweight & High Image Quality: Advanced materials deliver a perfect blend of portability and superior image quality.  
  • Carry Less, Capture More: Compact design means you can take your creativity on the go.  
  • Advanced Optical Performance: State-of-the-art optics ensure every shot is sharp and vibrantly true to life.  
  • Fast, Quiet Autofocus: STM motors offer silent, swift focusing for flawless results.  
  • Durable & Reliable: Waterproof coatings and robust metal mounts mean they’re built for challenging conditions.  
  • Versatile Compatibility & Video Optimization: Seamlessly integrate with various devices and enjoy minimal focus breathing for smooth, reliable footage.  

 

Together, these features deliver an innovative and dependable imaging experience, embodying our motto: "Carry Less, Capture More."

Success at the Show & Future Outlook: The Dawn of a New Imaging Era

The IMI Show has come to a close, but Viltrox’s journey of innovation is just beginning. This event provided us with an invaluable platform to connect with industry professionals and imaging enthusiasts worldwide. The positive feedback on our unreleased products and the Air series reaffirmed the tremendous potential of advanced imaging technology. Many attendees were inspired by the fusion of cutting-edge technology and creative design, envisioning endless possibilities for the future. 

 

Looking ahead, Viltrox remains committed to pioneering advanced imaging technology, continuously pushing the boundaries of what’s possible. We eagerly anticipate our next international showcase, where we will continue to empower creators with innovative, high-performance imaging solutions. 

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