Viltrox Shines at The Photography & Video Show 2025

A Celebration for Photography Enthusiasts

Written in Mar 14th, 2025 - Viltrox Team

The Photography & Video Show (TPS) 2025 once again became the focal point of the global photography community. As one of Europe's largest photography equipment exhibitions, this year's event attracted over 800 brands from more than 200 countries, with attendance surpassing 36,000. Whether you're a professional photographer or an amateur enthusiast, there was something for everyone to discover and be inspired by.

Mar. 8 - 11th, 2025 

Viltrox's London Debut: Defining the Future Through Lenses

This year, Viltrox made its debut at London's ExCeL International Exhibition Centre (Booth A40), presenting a dual feast of technology and aesthetics under the theme "Innovation Without Boundaries."

1. New Products That Sparked Excitement
  • Full-Frame Lens Matrix: The newly launched Raze DL Mount Lens Set (16/24/28/35/50/85mm F1.8) became a showstopper with its lightweight design and fast autofocus technology, especially appealing to videographers . 
  • Pro-Level Prime Lenses: The AF 85mm F1.4 Pro FE earned the nickname "portrait magic" for its exceptional sharpness and beautiful bokeh. 

2. Mentor Sessions: Elevating Skills to Art
  • Diana Kenyeres (Sony-affiliated portrait photographer) shared her secrets on "Capturing Emotions with Light," demonstrating how to create cinematic portraits with Viltrox lenses. 
  • Kevin Mullins (Fujifilm documentary photographer) explored "The Language of Real Stories," using street photography examples to showcase the narrative power of lenses . 

3. Loaded with Perks, Attendees Called It "Worth It"
  • Exclusive Invite Code "VILT25": Provided fans with free tickets and limited-edition gifts, with the booth welcoming over 1,000 visitors daily . 
  • Lucky Draws: Interactive activities gave attendees a chance to win new product trials, with some even placing pre-orders on the spot! 

Viltrox EPIC Series T2.0 1.33X Anamorphic Lenses

2025 iF Design Award Winner | Cine-Grade Optics for Creators

At ExCel Booth A40 in London, we let every pair of hands feel professional: touch iF Award industrial design details, T2.0 constant aperture +1.33X wide screen compression ratio, light to 1.8kg modular design, support for PL/E/RF multi-bay second switching. It has been verified by 12 independent films, from -20°C polar to 45°C desert stable output of Oscar quality, suitable for ARRI/SONY/RED mainstream models.

Viltrox's Next Stop: Looking Forward to Meeting Again 

Although TPS 2025 has concluded, Viltrox's journey of innovation continues. As the show wrap-up stated, "The essence of photography is exploring the unknown." We'll be meeting everyone again at future events like CP+ 2026 (Japan) and Photokina (Germany), bringing even more groundbreaking products!

Looking Ahead

Sneak Peek: 

  • Mystery Lens Teaser: A leaked prototype at the show sparked buzz, with the official hint that it will "launch this year!"
  •  Online Workshops: Missed the event? Visit Viltrox's official website for free access to mentor session replays! 

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