By LeeMandy
Reviews
Jan 13, 2025

Viltrox AF 35mm F1.7 Air E Review Arthur R

Global Overview: A Cinematic Revolution Unleashed at NAB 2025

"NAB 2025: Where Innovation Met Imagination in the Heart of Las Vegas"

Written on April 11th, 2025 - Viltrox Team

From stunning product launches to live, hands-on masterclasses – NAB 2025 at the Las Vegas Convention Center was truly a milestone event. Running from April 6-9, 2025, our booth (SL11010 in South Hall Lower) became a vibrant hub where cutting-edge technology met unrivaled creativity. we welcomed thousands of professionals, enthusiasts, and fans to explore and experience the future of image-making.

April 6–9, 2025

NAB 2025: The Stage Where Visionaries Transformed Pixels into Legacy

The 2025 NAB Show became the global nexus for redefining visual storytelling, uniting 100,000+ innovators across film, broadcast, and imaging. This year’s breakthroughs fused AI cinematography with 8K workflows, democratizing tools once exclusive to high-end labs. From ultrafast imaging systems to next-gen display tech, the event showcased innovations set to reshape media for a decade. Collaborative masterclasses with industry leaders bridged cutting-edge engineering and artistic ambition, cementing NAB as the launchpad for tomorrow’s visual revolutions.

 "Why NAB 2025 Was the Ultimate Playground for Imaging Pioneers"

NAB’s prestige lies in its unrivaled role as a trendsetting platform. As the most influential trade show for media technology, it bridges creators and innovators, showcasing advancements like 8K workflows, AI-driven cinematography, and next-gen optics. With 80% of Fortune 500 media companies attending, NAB is where industry standards are born—a fact underscored by Viltrox’s launch of groundbreaking lenses that drew global acclaim.

"Star-Studded Guest Appearances: Expert Voices That Inspired"

We were honored to have renowned industry influencers and experts grace our booth. 

  • @dgphotoholic led compelling sessions on “The Magic of Bokeh: Creating Dreamy Portraits” on multiple days—illuminating intricate details about LAB Series lenses. 
  • @fjhphoto, our dedicated Viltrox Ambassador, shared actionable insights during his “Framing the Soul: The Art of Portrait Photography” workshops. 
  • Our very own dynamic cinematography veteran, showcased via our DP and Cinematographer guest session (@cineharmonia), offered an in-depth look at “Cinematic & Commercial Shots by Viltrox Anamorphic.” 

Their contributions not only enriched the experience for our visitors but also helped amplify our shared commitment to innovation and creative excellence. 

"Optical Marvels Take Center Stage: Viltrox’s Lens Arsenal Redefines Boundaries"

One of the event highlights was our exclusive product unveiling. We presented an array of groundbreaking camera lenses designed to elevate creativity: 

  • AF 35mm F1.2 LAB FE: A revolutionary lens engineered for exceptional low-light performance, superb bokeh rendering, and unmatched clarity. 
  • AF 85mm F1.4 Pro FE and AF 50mm F2.0 Air FE/Z: These lenses continue to set new benchmarks in optical performance, delivering high-precision focus and stellar image quality. 
  • Complementing our lens portfolio, our state-of-the-art monitors – the DC-L1/L2 series – offer brilliant, color-accurate displays that empower professionals to analyze every detail with precision. 

Each product reflects the meticulous craftsmanship and innovative spirit of Viltrox, promising to redefine standards in photographic and cinematographic excellence. 

"Fans Turned Protégés: From Lucky Draws to Lens-Led Triumphs"

Our booth was not only about cutting-edge technology—it was also a celebration for our enthusiastic fans. Each day, immediately following our interactive classes, we held live raffles to reward participation. Attendees walked away with coveted gear, including: 

  • The DC-X2 Monitor, designed for precision and high-definition image review. 
  • The K60 Tube Light, a versatile lighting solution prized for its consistent color temperature and output. 
  • The AF 56mm F1.7 XF Lens, acclaimed for its sharpness and striking bokeh effects. 

Fans also seized the opportunity to capture memorable moments in photo sessions with our expert mentors—a true testament to the vibrant community spirit at NAB 2025. 

Award-Winning EPIC Series Cine Lenses: IF2025 Design Excellence

Another major highlight of NAB 2025 was our EPIC Series Cine Lenses, proudly recognized with the IF2025 Design Award. These lenses are engineered for cinematic precision, offering unparalleled optical clarity, minimal aberrations, and robust build quality that stand up to the challenges of high-end production environments. With an ergonomic design that prioritizes both aesthetic appeal and functional performance, the EPIC Series sets a new benchmark for cine lenses—empowering filmmakers to achieve extraordinary visual storytelling.

Looking Forward: The Road to NAB 2026

As we bid farewell to NAB 2025, our journey of innovation continues. The experiences and insights gathered from this global showcase inspire us to push further—exploring new horizons and breakthroughs in the realm of imaging technology. We are already gearing up for NAB 2026, where we promise even more revolutionary products, inspiring masterclasses, and unforgettable interactive experiences. 

 

With unwavering enthusiasm, we thank everyone who joined us and supported our journey at NAB 2025. Your passion fuels our drive for excellence, and we eagerly look forward to reconnecting with you next year. 

 

See you at NAB 2026! 

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